I help Australians at every stage of life make smarter financial decisions — with clarity, strategy, and advice genuinely built around them. Not a template. Not a product. A real plan.
About Stefano
I'm Stefano Duro — financial adviser, business builder, and founder of Pure Private Wealth. My career has been built on one belief: genuinely great financial advice should be available to anyone who wants to take their future seriously. Not just the wealthy few.
"The balance in your account doesn't determine the quality of advice you deserve."
Over 10+ years I've worked with Australians from all walks of life — young professionals starting out, singles building independence, families protecting everything they've worked for, and long-standing clients I've guided through every major life decision. That breadth is something I'm proud of.
What I bring to every client is genuine care, clear strategy, and commitment that goes well beyond a single meeting. I'm here for the long run — and so is the advice I give.
Serving All of Australia
Financial advice delivered remotely or in person — I work with clients across every state and territory in Australia. Distance has never been a barrier to great advice.
What I Do
Whether I'm helping a young professional build their first real financial plan, a family structure their super and investments, or a business owner navigate complex wealth decisions — the standard is always the same. Exceptional.
Strategy, contributions & self-managed funds
Most Australians are sitting on a superannuation balance that's working far harder for their fund manager than it is for them. I sit down with clients and go through everything — what fund they're in, what they're paying in fees, how their money is invested, and whether their contributions strategy makes sense for where they are in life.
For clients who want full control, I advise on Self-Managed Superannuation Funds (SMSFs) — from setting one up, to ongoing strategy, compliance, and investment decisions. I also work through death benefit nominations, spouse contribution strategies, and transition-to-retirement arrangements for clients getting closer to that finish line.
Investment strategy, managed funds & gearing
Wealth doesn't build itself — but it also doesn't come from chasing trends or taking risks you don't understand. I work with clients to build investment strategies that actually match their life: their goals, their timeline, and how much volatility they can genuinely sit with when markets move.
I help clients select the right managed funds, direct securities, and investment platforms for their situation. For those looking to accelerate, I model gearing strategies and assess whether the risk-reward makes sense. For those already invested, I review existing portfolios and make sure what they hold is still aligned to where they're headed — not where they were five years ago.
Life, income protection & risk coverage
Most people either have too little insurance, the wrong type, or they're paying far too much for cover they took out years ago without ever reviewing it. I go through a client's full risk picture — their income, their debts, their dependants, their lifestyle — and work out exactly what cover they actually need and what they don't.
I advise on life insurance, income protection, trauma cover, and TPD — and I structure it correctly from the start, including whether it sits inside or outside superannuation depending on what's most tax-effective. For existing clients, I review cover at every annual review to make sure it still fits their life.
Budgeting, debt structuring & Centrelink
In my experience, the biggest breakthroughs for clients often have nothing to do with investments. They come from fixing what's happening with their money month to month — understanding where it's going, cutting what doesn't matter, and redirecting it toward things that actually build their future.
I work through cashflow modelling with clients so they can see exactly what's possible if we make a few structural changes. That includes debt consolidation, mortgage strategy, and making sure they're not leaving any Centrelink or government entitlements on the table. Getting this foundation right is what makes everything else — the investments, the super, the insurance — actually work as intended.
Retirement income, transition & wealth transfer
Retirement planning is one of the most personal things I do with clients — because it's not just about numbers, it's about what they want their life to look like. I help clients think through what retirement actually means for them, model out the income they'll need, and build a strategy that makes it sustainable without unnecessary sacrifice along the way.
I also work through the parts people tend to avoid — estate planning, beneficiary nominations, aged care scenarios, and how wealth gets transferred to the next generation. Having those conversations properly, while there's time to structure things well, is one of the most valuable things a financial adviser can do for a family.
Business strategy, succession & property advice
Business owners face a financial complexity most advisers aren't equipped to navigate properly — because personal wealth and business wealth are deeply intertwined, and most people are only getting advice on one of them. I work with business owners to make sure both sides of the picture are being managed in a coordinated way.
That means business structure reviews, succession and exit planning, buy-sell agreement advice, and property investment strategy for those building a portfolio alongside their business. The goal is always the same: make sure the business is working for the owner's long-term wealth, not just generating income that disappears into day-to-day expenses.
Recognition
Recognised across 16+ nominations at the IFA Excellence Awards over four consecutive years — spanning individual innovation, client outcomes, digital advice strategy, and firm-level categories. A consistent standard, not a lucky year.
Industry Standing
Being asked to judge an industry award isn't just recognition — it's a signal that your peers consider you a benchmark. Stefano has been selected as a judge across three major Australian financial services award programs, spanning SMSF strategy, wealth management, and AI in financial services.
IFA · Australian IFA Excellence Award
Judge
SMSFAdviser · Australian SMSF Awards
Judge
Momentum Media · Judge — Financial Services
Judge
Ongoing Management
Anyone can write a financial plan. What most advisers don't do is stay. I build long-term relationships with clients — through life stages, market cycles, major decisions, and everything in between. The plan is just the starting point.
You deal with me — not a junior, not a call centre. When something happens in your life or the market, you call or email me directly and I respond personally.
Structured meetings that adapt to your needs — quarterly in early stages, moving to bi-annual or annual as the relationship matures and your plan stabilises.
Ongoing oversight of your investments, super, and insurance. I'm watching so you don't have to — and I flag anything that needs attention before it becomes a problem.
Budget updates, regulatory changes, contribution windows, market movements — I reach out when something matters to your situation. You won't have to chase me.
Life doesn't wait for your annual review. Job offer, redundancy, inheritance, property deal — I'm available when you need a sounding board or a quick decision reviewed.
As your circumstances change, your advice is updated — new Statements of Advice, Records of Advice, and implementation steps when your strategy evolves.
Foundation year — high touch. We're implementing your plan, adjusting early, and making sure everything is working. You'll hear from me regularly.
Plan is embedded. Strategy is running. We meet twice a year to review, recalibrate, and capture any changes in your life or goals.
Strategy is mature. One comprehensive annual review plus ongoing access and proactive communication throughout the year.
Regardless of meeting frequency — I'm always contactable. Life doesn't fit a calendar and neither does good advice.
First job, building savings, clearing debt, starting to invest. Getting the foundations right early creates disproportionate advantages later.
Property, income protection, growing super, estate planning basics. More to protect and more at stake — advice becomes critical.
Higher income, bigger super balances, more complex tax. This is where serious wealth is built — if the strategy is right.
Transition to retirement, contribution catch-ups, pension planning. The decisions made in these years define the quality of retirement.
Account-based pensions, drawdown strategy, Centrelink, aged care. Making sure the wealth built over decades lasts as long as it needs to.
Estate planning, intergenerational transfer, beneficiary structures. Making sure wealth ends up exactly where it should — with minimal friction or tax.
The clients I've worked with for five, eight, ten years are in a completely different position to where they started. Not because of one good decision — because of hundreds of small ones, made consistently, over time. That's what this relationship is actually for.
Ongoing advice is delivered through Pure Private Wealth. Start with a free introductory meeting — no obligation, no pressure.
Start the ConversationHow It Works
From our first conversation to a fully implemented financial plan, every step is structured, transparent, and designed around you.
A complimentary first session — get to know each other, understand your financial situation, see if we're the right fit. No pressure, no cost.
We dive deep into your financial picture — income, assets, goals, concerns — to identify exactly where you are and where you want to be.
I outline strategies, present research findings, and model multiple scenarios so you can see clearly what different paths look like for your future.
You receive a comprehensive, personalised Statement of Advice — your goals, recommendations, strategies, and step-by-step implementation guide.
Ongoing Management
Getting a financial plan done is one thing. Having someone in your corner year after year — adjusting as your life changes, keeping you on track, and making sure every decision still makes sense — that's what actually builds wealth. Long-term relationships are the foundation of everything I do.
Every year we sit down, review where you are, update your plan for where life has taken you, and recalibrate what we're doing and why.
Ongoing oversight of your investments — performance, rebalancing, and making sure what you hold still aligns to your goals as markets move.
Life changes — so should your cover. I review insurance annually to make sure it still fits your income, debts, dependants, and circumstances.
Contribution caps, balance thresholds, co-contribution opportunities — I stay across the rules so you never miss a window to grow your super tax-effectively.
New job. New baby. Property purchase. Inheritance. Separation. When life moves fast, I'm available to help you make the right financial decisions in the moment.
Year-end contribution top-ups, capital gains management, and making sure your advice strategy is working with your tax position — not against it.
Strategy built. Plan implemented. The financial picture is clear for the first time.
Investments compounding. Super growing. Plan adjusted as income and life evolve.
Bigger balances. More complexity. Strategies that weren't available before become possible.
A decade of coordinated decisions. The gap between those who had ongoing advice and those who didn't is unmistakable.
Ongoing advice is delivered through Pure Private Wealth. If you're looking for an adviser who will still be there in five years — and actually remembers your situation — let's talk.
Learn More at PurePure Private Wealth
Pure Private Wealth is a premium financial advisory firm built for Australians who want to take their financial future seriously. We work with people at every stage of life — delivering advice that is tailored, transparent, and genuinely useful.
If you're looking for a financial advice relationship that actually lasts — built on strategy, trust, and real outcomes — Pure is where that conversation starts.
Visit Pure Private WealthMedia & Speaking
I speak regularly on financial strategy, business building, technology in advice, and what it actually takes to build real wealth in Australia. If you're producing content that serves an engaged, financially curious audience — I'm open to the conversation.
I've been recognised by Australia's peak industry bodies across innovation, client outcomes, and digital advice strategy. I bring direct, real-world perspective — not rehearsed talking points.
Topics I speak on
The best way to reach me is directly by email. Include a brief overview of your show, audience, or publication and I'll get back to you personally.
Send a Media EnquiryConnect
Financial advice is delivered through Pure Private Wealth. Whether you're just starting out, reassessing where you're at, or looking for a long-term adviser — reach out below and we'll set up your complimentary first meeting.
Credentials
All registrations are publicly verifiable on ASIC's MoneySmart register. Advice is provided by Stefano Duro as an Authorised Representative through Pure Private Wealth.
AR No. 001239793 — Authorised Representative, licensed to provide personal financial product advice and deal in financial products across all authorised categories.
No. 25697842 — Authorised to provide tax (financial) advice services as part of an integrated financial plan. Note: Stefano is not an accountant.
Financial Adviser Standards Australia certification — meeting the professional, ethical, and educational standards required of practising Australian financial advisers.
Specialist knowledge in Self-Managed Superannuation Funds — advising on SMSF establishment, strategy, compliance, and investment decisions.
Graduate Diploma of Financial Planning (AQF Level 8) — Kaplan, 2025. The highest level qualification for practising financial advisers in Australia.
Diploma of Financial Planning — Monarch Institute, 2015. Foundation qualification underpinning the initial ASIC licence and 10+ years of continuous practice.
Monarch Institute, 2017 — Underpins the Registered Tax (Financial) Adviser registration. Covers tax obligations relevant to financial planning strategies. Note: this does not make Stefano an accountant.
Monarch Institute, 2017 — Covers the legal principles relevant to commercial financial transactions and advice obligations.